Almost exactly a decade after Time Warner shuttered CNN Sports Illustrated, a 24-hour sports news channel that ran from 1996 to 2002, the Sports Illustrated brand is returning to TV.
Sports Illustrated parent company Time Inc. and NBC Sports Group announced Monday that they will partner to launch Sports Illustrated, a monthly, hour-long program sponsored by Lexus. The show promises to deliver "the magazine's DNA of award-winning storytelling through feature segments, original reporting and commentary from SI's trusted journalists," according to an emailed release.
The show's content will appear, in part, on SI.com and NBCSports.com. At least one of the four topics covered on each show will be spun into a feature in the magazine each month, a SI spokesperson tells me.
The show will premiere Tues., July 24 at 9 p.m. on the NBC Sports Network, just three days before the Opening Ceremony for the 2012 Olympics Games in London kicks off.
This is the second TV-related initiative SI has announced in the past year. In November, the magazine said it was working on a documentary series, Sport in America: Our Defining Stories, that will air on HBO in 2013.
No comments:
Post a Comment