Content is one of the most powerful internet marketing strategies to consider. Creating a high quality, unique, engaging, informative and timely content is very important to your business as it is one of the ranking factors to survive online.
Arnie Kuenn, founder and president of Vertical Measures, talks about nine powerful and low cost content ideas for your business to grow in a short period of time.
How they worked with their clients? According to him, the company must have the confluence of search, social and content marketing through these enumerated steps: Strategy Development, Research, Content Creation, Content Optimization, Content Promotion, Content Distribution, Link Building and Measure Results.
Why Focus on Search? Search is important in the day-to-day lives of online consumers. A high percentage of people online worldwide now use search engines for e-commerce purposes as well as to get a bunch of information on top of different search engine results.
The excellent thing about search is normally consistent with its demographic and socioeconomic categories. Consider these facts below presented by Kuenn:
- 93% of all buyers online or in stores use search prior to making a purchase.
- 86% of searchers conduct non-branded queries
- 94% of buyers click on organic links versus 6% on paid links for branded queries.
Generally, almost 61% of all searches in universal search results were came from the content of blogs, news, maps, books, shopping, images and videos. Most people need content to make themselves aware of the things that they intend to purchase. Companies that provide the basic information to users will gain the most searches and have a high selling rate.
It is perhaps unsurprising on shopping that most consumers use search engines in comparing prices, product, reviews and places to buy the items on or offline.
Best Practices to Consider in Creating Content
Pricing
Kuenn talks on How to address pricing. Consumers are price takers. Prices really matter in every purchases of consumers but the majority of companies are wary to discuss on their websites because they have fear of losing a prospect before contacting the company.
Comparison
It is important that you compare the different products and services offer by the different companies so that you can get the best deal that you can afford and suit your needs. Compare and make reviews to create content so that companies will get you noticed.
Free Guides or Whitepapers
Depending on the kind of business you are in, your main goal is to generate leads and profits from your website. More and more businesses give free guides and white papers to gain a solid, and accurate information of the real business. Prospects are more resistant to the hype of marketing. You need a resource that appreciates how companies understand and assimilate information for readers to motivate and make it into action.
Interviews
This is one of the essential marketing tools for businesses. Text-based interview is important to generate lead on your company. Reach out experts on your field and ask them questions where they are comfortable with. Interviewing someone is an opportunity to "take it out of a spin" before engaging a final transaction.
Lists
People still love list. The power of creating list will certainly lead to a succesful business. Create a content list that peole might find it very interesting and later on they will get in touch with you.
Curation or Aggregation
Curation is becoming the popular topic of discussion nowadays. Companies are realizing the value of brands and the importance of content in their online marketing activities. They seek additional information, resources to connect them with the topic they like most. Combining new contents and filtering those other information is a productive and manageable solution in providing prospects a constant source of high quality, palpable and relevant content.
Breaking News
The news information plays a vital role in our lives. It really exerts a profound influence on the audience. So this is the reason why business companies want their brand being on top of the trending topic to get noticed. Trending topics from Twitter, Yahoo or even on Google News are very influential. So get used to it.
Tell Stories
Story is more powerful than the brand, the best story will absolutely prioritized and recognized by people. Credible stories can easily catch attention to readers and it helps soar your business profile to the top of the list when a prospect makes a search.
Keyword Research
Start with the keyword research. This should be the foundation of all online activities. Think of what keyword phrases usually your customers used when searching for a particular brand? Try to analyze using the Google Analytics and use those recomended free tools to get ideas like soovle.com, yahoo, quora, linkedin and facebook to name a few.
Vinz points out how critical content is to your business. Outsource content writing from Agentsofvalue.com for your site to have compelling content that will can bring in more visitors.
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