Twitter's research team visualizes how fast top search terms change
Twitter's effectiveness in breaking news and providing timely updates for major worldwide events isn't in question at this point, but some of the company's engineers have been working on quantifying and visualizing that data and have just shared some insights from their work on the Twitter engineering blog. Much of the research was focused on the concept of "churn" — in this case, how quickly popular trending topics or search queries would "turn over" and be replaced. When looking at all search queries from October 2011, the research team found that 17 percent of the top 1,000 search queries from one hour had dropped out of the top 1,000 during the next hour; they also found that 13 percent of the top 1,000 search queries "churn over"…
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