Source: www.cultofmac.com – Thursday, June 21, 2012
This week's TIME Magazine cover story is called "The Cult of Apple in China." On newsstands tomorrow, it's an in-depth look at how Apple thrives in China. The article's author, Hannah Beech, writes: "The American company is thriving in China, even as other Western tech firms struggle with local competition and communications restrictions imposed by the authoritarian state. Apple products now serve as the ultimate totem of upward mobility in a country with a fast-growing middle class." That all sounds rosy, but as Beech makes clear, the future is far for certain as Apple, as the government of China increasingly becomes nationalistic. How long will they allow Apple to profit so handsomely within China without starting to try to take a bigger piece of the pie? Here's an excerpt of the cover story: Apple symbolizes the best of American Big Business—its innovative drive, its stylish flair, its advertising acumen. The company has also succeeded because of its deep and complex relationship with a country halfway around the world, where nearly all its gadgets are assembled. Labor violations within the tech firm's China supply chain—Apple has no factories of its own and instead contracts assembly out to a vast supplier network—have grabbed headlines in recent months. But the supply-side problems are only part of the Apple story. The American company is thriving in China, even as other Western tech firms struggle with local competition and
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