WeChat and Line are in a very close race to the top. On Sunday, Chinese Internet giant Tencent said Line's Android app (link via Google Translate) had taken the top spot.
Indonesian tech blog DailySocial writer Aulia Masna a January 7 article in The Jakarta Post offline advertising translates into more users in Indonesia. Though TV and radio campaigns do not have the momentum or instant conversion rates of online advertising, the trade-off is that they provide an instant boost in brand recognition, Lupker writes, which in turn creates a long-term effect by placing a product among the top players in a space, at least in the public's perception.
There's a caveat, however: a pricey traditional media campaign only works if a product already has a large presence and user base. And its certainly not the only marketing strategy being explored by messaging apps in Indonesia. Korean-based KakaoTalk the company reported 288 percent growth in Indonesian users between January and February. As Indonesia's mobile Internet usage begins to fulfill its promise, it'll be interesting to see what approach works best for developers looking to break into that market.
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