http://techme101.com/2012/07/05/fab-com-for-the-mass-market-nomorerack-sees-46m-in-2012-revenue-with-no-outside-funding/
eCommerce is going through a second revolution, and flash sales have become a big part of that story over the last two years. Sites like Gilt, Rue La La and Fab have been getting a lot of attention from both consumers and investors. Yet, while many flash sales sites focus on luxury products or fashion, NYC-based startup NoMoreRack is finding success by trying to give consumers the things they need in everyday life at reduced prices — to enable users to afford products they couldn't otherwise.
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