A single, painless tactic gave Food Network its biggest social-engagement kick ever and landed it on Twitter's list of trending topics – twice. This little procedure is so simple that it's a wonder more television shows aren't using it.
First for the finale of the most recent episode of "The Next Iron Chef" and, more recently, during an episode of the current season of "Food Network Star," Food Network put a Twitter hashtag onscreen throughout the episode. This small move increased viewer engagement while allowing fans to interact with on-air personalities like Alton Brown, Giada De Laurentiis and Bobby Flay.
"We're seeing a level of excitement we have never seen before," Angela Moore, vice president of digital at Food Network, said in an interview with ReadWriteWeb.
That excitement is measurable. Food Network made Twitter's trending topics list for the first time during the season premiere of "Food Network Star," a contest in which contestants compete for a show on the network. This episode also saw a 300% increase in online viewer engagement over last season's premiere,
Read More via ReadWriteWeb
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