Facebook Settles Likeness Suit

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Facebook Settles Likeness Suit Jun 18th 2012, 16:14 Story first appeared in Reuters. Facebook Inc has agreed to pay $10 million to charity to settle a lawsuit that accused the site of violating users' rights to control the use of their own names, photographs and likenesses, according to court documents made public over the weekend. The lawsuit, brought by five Facebook members, alleged the social networking site violated California law by publicizing users' "likes" of certain advertisers on its "Sponsored Stories" feature without paying them or giving them a way to opt out, the documents said. A "Sponsored Story" is an advertisement that appears on a member's Facebook page and generally consists of another friend's name, profile picture and an assertion that the person "likes" the advertiser. The settlement was reached last month but made public this weekend. Facebook declined to comment on Saturday. The proposed class-action lawsuit, filed in federal court in San Jose, California, could have included nearly one of every three Americans, with billions of dollars in damages, according to previous court documents. In the lawsuit, the Facebook Chief Executive was quoted as saying that a trusted referral was the "Holy Grail" of advertising. In addition, the lawsuit cited comments from the Facebook chief operating officer, saying that the value of a "Sponsored Story" advertisement was at least twice and up to three times the value of a standard Facebook.com ad without a friend endorsement. The U.S. District Judge said the plaintiffs had shown economic injury could occur through Facebook's use of their names, photographs and likenesses. California has long recognized a right to protect one's name and likeness against appropriation by others for their advantage. The settlement arrangement is known as a cy-pres settlement, meaning the settlement funds can go to charity. For information on website optimization or for the latest SEO News, visit the SEO Done Right blog. For more national and worldwide Business News, visit the Peak News Room blog. For more local and state of Michigan Business News, visit the Michigan Business News blog. For more Health News, visit the Healthcare and Medical News blog. For more Electronics News, visit the Electronics America blog. For more Real Estate News, visit the Commercial and Residential Real Estate blog. For more Law News, visit the Nation of Law blog. For more Advertising News, visit the Advertising, Marketing and Media blog. For more Environmental News, visit the Environmental Responsibility News blog. Source

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