The U.S. presidential election is only two weeks away and talk about the importance of certain demographics and how they can influence the outcome is at its peak. But what about smartphone users? Where are they leaning towards? How are they going to use their devices during Election Day? Who are they going to vote for?
According to a study by the mobile advertising network Mojiva, they are more likely to vote for President Obama. In fact, 47% of smarpthone users surveyed for the study identify themselves as Democrats, and only 28% as Republicans.
The respondents also show a high level of political engagement — four out of five say they will vote on November 6. That's a considerably higher percentage than the turnout in the 2004 and 2008 presidential elections, which was 56.3 and 57.3%, respectively.
Another interesting find is that more than half of respondents will use their iPhones or Android phones to monitor the results during the day. Would this technology-friendly voters use their phone to vote? Almost 60% answered yes and 85% would at least consider the possibility. The study also compares Democrats and Republicans in how they plan to use their phones during election day, finding surprising results.
To find out more, check out the infographic below.
Infographic by Mojiva
Mashable explores the trends changing politics in 2012 and beyond in Politics Transformed: The High Tech Battle for Your Vote, an in-depth look at how digital media is reshaping democracy.
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http://mashable.com/2012/10/22/smartphone-users-more-likely-to-vote-obama-infographic/
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